Where businesses find real answers — fast.
How iQLY works
From challenge to decision in days.
Three steps. iQLY hosts, promotes, and filters. You pick the insight that moves your business forward.
- 01
Create a challenge
Define your business problem, set the timeline, and set the reward amount for winning submissions.
- 02
Receive insights
Get quality submissions from consumers who fit your target market, ranked as they land.
- 03
Pick winners
Review submissions and select the insights that drive your business forward. Escrow releases to the winners.
Use cases
Test ideas, validate assumptions, decide with confidence.
iQLY helps companies test ideas, validate assumptions, and make better decisions with real input from everyday Nigerians.
For Nigerian businesses
Make decisions with real consumer thinking, not guesswork.
Whether you're launching something new or improving what already exists, iQLY helps you learn directly from the people you serve.
- Get innovative ideas & creative solutions to recurring business problems
- Learn what consumers actually value — not what they say on social media
- Understand why consumers choose competitors
- Test new product ideas before launch
- Validate pricing expectations
- Test campaign messaging before rollout
- Get fast insight without traditional research costs or delays
For international businesses
Understand Nigerian consumers before you enter the market.
Nigeria is a large opportunity, but assumptions from other markets rarely translate directly. iQLY helps you learn what works locally before committing major resources.
- Test whether your product fits Nigerian expectations
- Adapt messaging for local relevance
- Understand trust signals that matter in Nigeria
- Validate pricing sensitivity
- Learn how consumers compare alternatives
- Identify adoption barriers early
- Build with the market, not around it
Why host challenges on iQLY
Make better decisions with real thinking from the people you're building for.
Raw consumer insight
Hear directly from everyday Nigerians in their own words. Move beyond assumptions and surface-level analytics to understand the reasoning behind consumer behaviour.
Innovative ideas & solutions
iQLY challenges surface practical suggestions, alternative viewpoints, and unexpected opportunities directly from real consumers.
Build brand visibility
Every challenge introduces your business and product to contributors across the platform, helping you build awareness, familiarity, curiosity, and early trust with the market.
Market validation
Validate products, pricing, positioning, and messaging with real consumers before committing significant resources. Understand market demand and identify barriers early.
Product testing
Get real users to test your product before launch. Discover bugs, usability issues, feature gaps, and improvement opportunities through direct feedback.
Discover talent
Identify creative thinkers, problem-solvers, and high-potential individuals through the quality of their submissions. Turn participants into future hires, ambassadors, or collaborators.
Features
Everything you need to run a challenge.
Structured tools that turn real consumer thinking into decision-ready answers.
Challenge Builder
Create structured challenges that guide contributors toward thoughtful, decision-ready responses in text, image, PDF, and video formats.
Audience Targeting
Reach the right Nigerian consumers by selecting demographics that match your product, market, or decision context.
Challenge Review Workspace
Review submissions efficiently with intelligent tagging, weighted scoring, highlights, and export tools to help your team identify the strongest ideas.
Secure Escrow
Reward pools are held securely until challenges close, ensuring transparent payouts and trusted participation.
Create your first challenge
Ready to hear from real Nigerians?
Post a challenge today and get quality responses from real Nigerian consumers within 48–72 hours. No contracts. Pay per challenge.
Not sure where to start?